C.H.A.D
Construction · Case Study

Leads onAutopilot,Built to Last.

A high-converting site that generates leads while he works.

ClientUrban Stone Construction
Year2025
IndustryConstruction
Services
Web DevelopmentSEO & GEOConsulting
The Challenge

No presence, no pipeline.

Urban Stone Construction had no online presence. All leads came through word of mouth, which meant inconsistent work volume and zero visibility to new customers searching online. The owner was too busy on job sites to handle marketing, so the business needed a system that worked without his constant attention.

Word of mouth was the only pipeline. One slow season, or one referral that never came through, and the whole business stalled.

?OWNERNEXT JOB?WORD OF MOUTH ONLY
The Build

Foundation, structure, leads.

Every page built around SEO and GEO from day one. The foundation carries the structure, and the structure generates the leads.

LAYER 03 / OUTPUTLEADS ON AUTOPILOTLAYER 02 / STRUCTUREContactLead capture + bookingGallerySocial proof + trustService AreasMaps + local geo-targetingServicesWhat we do, geo-targetedHomePrimary conversion pageLAYER 01 / FOUNDATIONSEO FoundationLocal search + GEO targeting
01

Foundation

SEO and GEO built into the code from day one. Local search signals, geo-targeted service areas, structured data. Google and Maps as the intake valve.

02

Structure

Five pages, each optimized for a specific search intent: Home, Services, Service Areas, Gallery, and Contact. No fluff, no filler.

03

Output

Qualified leads arrive on autopilot while the owner is on the job site. Consulting streamlined operations to handle the volume without adding overhead.

The Result

The lead engine.

LEAD GENERATIONInquiriesMonth

Illustrative: local lead volume over time

SEO & GEO

SEO & GEO-First Build.

Every page was built around search intent and local geo-targeting, turning Google and Maps into a consistent lead pipeline that works while the owner is on the job site.

We custom-coded a high-converting 5-page site built around SEO and GEO from day one. Every page was optimized to rank for local construction searches and geo-targeted service areas, turning Google and Maps into a lead generation engine that runs on autopilot. Ongoing consulting helped streamline operations so the business could handle the increased volume without adding overhead.

Highlights

What was delivered.

01

SEO & GEO-First Build.

Every page was built around search intent and local geo-targeting, turning Google and Maps into a consistent lead pipeline that works while the owner is on the job site.

02

Hands-Off Growth.

A fully automated lead generation system paired with streamlined operations meant more customers without more overhead.

Ready to build your lead engine?

If your business relies on word of mouth, you are one slow season away from a problem. Let us build a system that works for you while you work.